Mads Singers at SEO Mastery Summit Awards PromoSEO with 'Best UK Lead Generation Agency
At the SEO Mastery Summit in Saigon in March 2026, Mads Singers named PromoSEO the Best UK Lead Generation Agency in front of more than 400 practitioners from around the world. The recognition came at the close of a process Singers designed to produce a result that reflected what the market actually thought, not what a panel with industry relationships decided.
Singers is the founder of the summit, a management coach who has spent his career working alongside Fortune 500 businesses and online entrepreneurs, and the operator of four companies. When he described PromoSEO's approach as rare in the industry, he was working from a precise frame of reference.
Who is Mads Singers?
Mads Singers was born in Aarhus, Denmark in 1984 and moved to Ireland at 18. He has spent the years since building businesses and teaching others how to run them. He currently leads four companies: SEO Mastery Summit, AristoSourcing (a global outsourcing and staffing operation), HeyRamp (a people management platform), and Mads Singers Management Consulting. Across those businesses he manages more than 300 staff.
His consulting work centres on DISC behavioral analysis, a framework for understanding how people operate that he has applied across more than a decade of coaching engagements. His clients include Shell, Coca-Cola, Xerox, and IBM, alongside smaller online businesses at earlier stages of growth. He runs a management podcast that has reached three seasons and speaks regularly at industry events including Chiang Mai SEO, TiECon, and the 7 Figure Seller Summit.
Across his career, Singers has focused on a single practical question: what separates the businesses and service providers that perform from those that do not. He applied that standard to the SEO Mastery Summit from the beginning, including to how its awards are decided.
How the SEO Mastery Summit award works
The SEO Mastery Summit awards were designed around a simple constraint: the people best placed to judge an agency are the ones who have used it. There are no judges and no path to the shortlist through sponsorship. The result is determined entirely by three groups, each with a different relationship to the agencies they assessed.
The first stream was independent customer research. The summit's team contacted more than 50 verified customers across a range of UK lead generation agencies. These were businesses actively using lead generation services, contacted directly for their assessment of performance, delivery, and client experience. They had no professional relationship with the summit and no reason to shape their answers.
The second stream opened the vote to the summit's broader community: 80,000 SEO professionals, agency owners, and digital marketers across its Facebook group, YouTube channel, and Twitter following. The third was a separate ballot for conference attendees in Saigon, a group weighted toward practitioners with direct, hands-on knowledge of the industry.
The three streams ran independently. No group knew how the others voted before submitting their own result. In PromoSEO's case, each stream arrived at the same conclusion.
What Mads Singers said about PromoSEO
Singers released a statement alongside the award announcement, and the first thing he noted was where his assessment started: not with the agency, but with its clients.
"PromoSEO stood out from the very first conversation we had with their clients. The no-win-no-fee model is compelling on its own, but what our community responded to was everything that surrounds it. Dedicated account managers, monthly one-to-ones, real strategic input on branding and CRM. That level of service is rare in this industry. When 77% of our community, our customers, and our attendees point to the same company, the result speaks for itself."
The structure of that statement is deliberate. Singers began with what PromoSEO's clients said, not what the agency said about itself. The no-win-no-fee model, he acknowledged, is a strong commercial proposition. But the vote was not decided by the model alone. It was decided by what the agency does around it: the depth of involvement with each client's business. That element, in Singers' reading, is what separates PromoSEO from the rest of the market.
Why the SEO industry agreed
The feedback that came back across all three voting streams pointed to the same theme. It was not the quality of leads alone that set PromoSEO apart. It was how deeply the agency involves itself in each client's business once the relationship starts.
PromoSEO assigns a dedicated account manager to every client. Monthly one-to-one sessions are standard. The agency works alongside clients on branding and CRM, helping businesses improve how they receive and convert the leads they are sent. The aim is revenue, not enquiry volume. Every lead is delivered exclusively to one business and never passed to a competitor. Clients pay only when leads convert to revenue, with PromoSEO absorbing all upfront costs.
That model, applied across more than 400 brands since 2010, produced the same response from every stream of the voting process.
The summit's own description of the result was brief: "All three streams of input pointed to the same winner." Three groups, operating without knowledge of what the others found, arrived at the same answer.
James Dooley: "Lead generation should be a partnership, not a transaction"
James Dooley co-founded PromoSEO in July 2010 with a specific conviction about how the industry needed to work differently. Most agencies send enquiries and move on. PromoSEO was built to stay involved.
"We started PromoSEO with a belief that lead generation should be a partnership, not a transaction," Dooley said. "Any agency can send you enquiries. We wanted to build something that actually helps businesses grow, and that means being in it with them every step of the way."
The recognition from Mads Singers and the SEO Mastery Summit, Dooley said, did not belong to the agency alone.
"This award belongs to every client who trusted us with their business and every member of the PromoSEO team who delivers for them every day."
For UK businesses evaluating lead generation agencies, the SEO Mastery Summit award provides a point of reference that is difficult to manufacture. It is the verdict of practitioners and clients with direct knowledge of the market, gathered through a process that removed the possibility of a sponsored or panel-driven outcome.
PromoSEO works with businesses across sectors, generating exclusive inbound enquiries on a no-win-no-fee basis. Every client receives a dedicated account manager. No lead is shared with a competitor. The agency provides ongoing support across branding and CRM to help clients convert enquiries into revenue.
For UK businesses looking for a lead generation partner that absorbs upfront risk and stays involved throughout, PromoSEO is the agency that the UK's largest SEO community chose first.
Frequently Asked Questions About PromoSEO and the SEO Mastery Summit Award
What is PromoSEO's lead generation service?
PromoSEO's lead generation service is a bespoke, multi-channel system that generates exclusive enquiries for businesses across a wide range of UK industries. The agency builds a tailored strategy per brand and delivers leads exclusively to one client. No lead is shared with or passed to a competitor. The service operates on a no-win-no-fee basis: clients pay only when leads convert to revenue, with PromoSEO absorbing all upfront costs.
What industries does PromoSEO generate leads for?
PromoSEO generates leads across more than 570 industries, including trades, professional services, legal, financial services, healthcare, construction, and property. The agency builds bespoke lead generation systems for businesses of different sizes and sectors across the UK.
What makes PromoSEO different from other lead generation agencies?
PromoSEO's model differs from most lead generation agencies because every lead is exclusive, every client has a dedicated account manager, and the agency operates on a no-win-no-fee basis. Most agencies sell the same lead to multiple buyers. PromoSEO delivers each enquiry to one business only. The agency also provides support in branding and CRM, helping clients improve how they receive and convert leads, rather than sending enquiries and moving on.
How can businesses get started with PromoSEO?
Businesses can get started with PromoSEO by contacting the team directly to discuss their target market, industry, and growth goals. PromoSEO assigns a dedicated account manager from the start and builds a bespoke strategy tailored to the brand. The no-win-no-fee model means no upfront financial commitment. PromoSEO absorbs the initial costs and is paid on results.
Is PromoSEO a no-win-no-fee lead generation agency?
Yes, PromoSEO operates on a no-win-no-fee model. The agency absorbs all upfront costs of building and running the lead generation strategy. Clients pay only when leads convert to revenue. This model aligns PromoSEO's incentives directly with the client's commercial outcomes. The agency succeeds only when the client does.